All back-office capabilities across these applications are built on the same web experience and data stores. The platform that is shared among the various Dynamics 365 business applications, such as Dynamics 365 Commerce, Dynamics 365 Supply Chain Management, and Dynamics 365 Finance, provides a set of interconnected business processes that users can immediately benefit from. Therefore, those solutions can take advantage of the power of Dynamics 365 Commerce business logic and integration with other commerce-related services that are provided by Microsoft and independent software vendors (ISVs). It also serves as the single integration point for third-party channel solutions. The headless commerce engine powers all native Dynamics 365 Commerce channels, including in-store and e-commerce channels. The Commerce Scale Unit is built by using a portable architecture, and allows for flexible hosting options across cloud, edge, and hybrid topologies. It serves as the central integration point for all commerce business logic, and powers a complete omni-channel solution across physical and digital stores. The Commerce Scale Unit hosts the headless commerce engine. The following illustration shows an overview of Dynamics 365 Commerce components.Īrchitecture benefits Omni-enabled headless commerce engine Once you’ve enrolled in Brand Registry, you get access to Sponsored Brands advertising to help convey your business image and show customers what your brand is all about.Įxplore selling on Amazon around the worldĪmazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.This article provides an overview of all components in the Microsoft Dynamics 365 Commerce ecosystem, including integration points to the suite of Dynamics 365 products. Building a brand can take investment, but it can help create a memorable impression and win repeat customers. Get inspiration by looking at other brands in your industry and brainstorm original business names. Be sure to choose something memorable and simple for customers to type and recall. A simple and cost-effective form of branding? Your business name. If you don’t have a trademark, and would like to file one, IP Accelerator can help speed up the process with access to IP law firms and application assistance. Amazon simplifies the process through Brand Registry, a service which helps protect the brand you build and gives access to a suite of brand management tools. But once you find traction with products in a niche you enjoy, consider creating and registering your brand. At the beginning, you might not create a brand because you’re still testing product ideas. To brand or not to brand? It’s a common question among first-time online sellers. That’s why it’s the go-to for product search. Market awareness: Customers come to Amazon to shop for products.When you launch products in Amazon stores with well-written product pages, you’ll be primed to rank competitively for the keywords and product searches relevant to your brand. Built-in SEO: Amazon product pages are built to serve search engines the right content and show up competitively in search results.Ecommerce support: Use Amazon’s tools for processing payments, collecting reviews, running promotions, and even A/B testing of product pages at scale.Reach: A listing in Amazon stores has the potential to reach more than 300 million active customer accounts.Use Amazon’s infrastructure, tools, and customer reach to grow your business. Scalability and efficiency: Selling in Amazon stores frees you up to create and sell great products-you don't have to solve every business problem.Speed: Get a store up and running quickly thanks to the minimal work involved in setting up the store.
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